Roarsome Pride of Gloucestershire art trail coming to Cheltenham and Gloucester

AL_LionsAtLarge_Gloucester_Large_07052024_027 Businesses, schools and community groups can join the pack to support an incredible wildlife sculpture trail coming to Gloucestershire!

It will see more than 30 majestic lions individually decorated by artists taking to the streets of both Cheltenham and Gloucester next year.

Lions at Large – the Pride of Gloucestershire Trail will take place during the summer of 2025 creating a fantastic free event for all the family.

It has been organised by our Charity to raise money for proposed new cancer care facilities in Cheltenham with digital consulting rooms, space for state-of-the-art research, as well as a therapeutic outside space.

Businesses are now being asked to help sponsor each of the animals which will take pride of place at a host of stunning landmarks and interesting everyday locations. The lions will then be auctioned off to raise money for the project.

We are so excited to announce this art trail, and for our lions to be at large across Cheltenham and Gloucester. The trail features a lion as these incredible animals represent the courage of all those who face cancer not only as a patient but as a loved one. We will be launching a major fundraising appeal for the new facilities later this year.

Richard Smith, Associate Director Cheltenham and Gloucester Hospitals Charity

The charity has partnered with Wild in Art, which has put on trails all over the world including for the London 2012 Olympics, to create and deliver Lions at Large.

Charlie Langhorne, Managing Director and Co-founder, Wild in Art said: "Lions at Large will bring colour and creativity to Cheltenham and Gloucester next year and we are excited to be teaming up with Cheltenham and Gloucester Hospitals Charity.

“Our public art trails enable thousands of people of all ages to experience art by taking it out of traditional places and putting it into everyday life. The trails encourage exploration and drive footfall, benefit health and wellbeing and create a collective feeling of community and pride. It’s a fantastic opportunity for businesses, the creative sector, children and young people and the wider community to be part of a highly visible, collaborative and captivating project which will have significant impact.”

As well as the main sculptures, there will also be an opportunity to support a learning programme for schools and youth groups who will receive a little lion sculpture to decorate.

Both Gloucester and Cheltenham BIDs have already signed up to be the presenting partners for the trail in their respective areas.

Cheltenham BID stands tall in our support for Lions at Large - The Pride of Gloucestershire Trail. These stunning art sculptures will breathe new life and energy into our town centre. They're more than just art; they're catalysts for exploration, igniting curiosity in both visitors and residents to discover the gems of the town. I am looking forward to seeing the businesses support this trail.

Francesca Inman, Cheltenham BID Chief Executive

“We are thrilled about the opportunity it brings for our local people, businesses and the economy of Gloucestershire. We can’t wait for the streets to be roaring with fun during the summer of 2025 and of course to help raise funds for this important cause."

Emily Gibbon, Gloucester BID Manager

To find out more about how you can support the Lions, including sponsorship packages, please visit or email

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