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Newborn babies have underdeveloped immune systems, making them particularly susceptible to infections that may be mild in adults but severe in infants

Young babies with immature immune systems are very vulnerable to infections such as the cold sore virus (HSV) which can be mild in adults but life-threatening in babies.

In 2023, a survey by The Lullaby Trust revealed that over half (54%) of new and expectant parents in the UK would allow friends and family to kiss their newborns, often unaware of the potential health risks.

The THANKS Campaign

To address this concern, The Lullaby Trust has introduced the T-H-A-N-K-S guidelines:

  • Think
  • Hands
  • And
  • No
  • KisseS

These guidelines emphasise:

  1. Hand Hygiene: Always wash your hands before touching a baby.
  2. Avoid Kissing: Refrain from kissing a baby unless you are their parent or main carer. Even then, avoid kissing if you're unwell.
  3. Stay Away When Ill: Do not visit a baby if you're ill or have recently been ill, including conditions like colds, cold sores, or gastrointestinal issues.

It’s OK to Set Boundaries

You’re the best person to protect your baby. It’s fine to say no or ask people to wait if they’re unwell. You can even use one of the free "Don't Kiss the Baby" tags from The Lullaby Trust to help get the message across gently.

Personal Stories

Annabel Karmel, MBE, a renowned children's cookery author, shares her personal tragedy of losing her three-month-old daughter, Natasha, due to an infection contracted from a cold sore. Her story underscores the critical importance of awareness and preventive measures.

Resources and Support

For more information and resources:

By adhering to these guidelines and utilising available resources, we can collectively ensure the safety and well-being of our youngest and most vulnerable.